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AdWords-Advice.co.uk users guide to Google AdWords

Google AdWords is the UK’s largest generator of advertising revenue, surpassing ITV earlier this year. The AdWords system is very easy to use allowing anyone to setup an account for as little as £5.

Although we have just said the AdWords system is easy to use it takes a lot of time and practice to master, ineffective structure and content within an AdWords campaign can prove to be costly mistakes.

AdWords Advice User Guide aims to guide you through common pitfalls and teach you how to make the most out of Google powerful advertising system

What Is AdWords and Why Is It Important?
Google AdWords has been around for a number of years however, Google’s adoption of the pay per click pricing model in 2002 saw the AdWords potential to generate revenue sky rocket.

Google AdWords is the dominant player within the search marketing industry boasting a 90% market share in the UK and a similar figure in the US due to a new collaboration with Yahoo outsourcing their display advertising to Google.

Google is becoming the starting point to most users internet experience therefore a presence on the second page that people visit online is becoming more and more important. Unlike traditional advertising Google AdWords allows you to target when your advert will appear and what message should be displayed depending on the keyword chosen by the surfer.

Do I need an AdWords guide?
This guide aims to provide advice and support for all AdWords users, the structure of the site should make it very easy to find an area that can improve your AdWords knowledge and ability.

The AdWords beginners section will go through the basics of AdWords explaining how accounts are structured and provide some useful tips provided by qualified Google AdWords Professionals. These tips are a result of years of AdWords experience and large amounts of AdWords advertising spend, invaluable to any AdWords beginner.

The AdWords Advanced section will look a little deeper into the AdWords program providing tips and advice that can be used to improve your campaign once you have implemented the basics. Again this information has been gathered as a result of extensive testing and is an invaluable resource for anyone looking to create an effective Google AdWords campaign.

Google is a dynamic tool that is continuously improving therefore if you do not find a section that answers your particular question please email it to adwords@getextra.co.uk and we will look to provide an answer via our blog and incorporate it within our website updates.