Jul 16
As a result of AdWords decision to review it’s trademark bidding policy a 22% increase has been reported in bidding on previously protected brand trademarks.
It was thought that the changes to Google’s trademark policy would divert traffic away from brand owners websites as competitors and affiliates promoted their own destinations via AdWords. However, a recent report from Hitwise highlights that only a small number of brand owners saw a negative reaction for the changes.
Although users have stayed loyal to their favourite brands the report asks at what cost with the majority of brand owners increasing their pay per click budget for brand name keywords.
July 26th, 2008 at 2:50 am
Hi I was browsing Internet searching for Adwords Trademark and your blog regarding UK trademark policy | AdWords Advice a users guide for Google AdWords came my way. Very interesting! You really do know your thing! I\’m gonna bookmark you and come back in a few to see your new posting! Looking forward to! Cheers!
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