AdWords Advice a users guide for Google AdWords

AdWords Management Offer

Paul — Mon, 10 Nov 2008 22:07:52 +0000

AdWords-Advice would like to offer new customers the opportunity to trial our professional Google AdWords management service throughout November.

To take advantage of this exclusive offer please send us your contact and website details to free@adwords-advice.co.uk

Adwords-Advice.co.uk is an information site provided by Getextra for more information regarding out internet marketing services please visit our main website.

Choosing the right keywords

Paul — Fri, 10 Oct 2008 14:33:05 +0000

When people start on their Google AdWords or SEO quest the question they seem to ask the most is “how do I know which keywords to choose?” This post is designed to give you a simple guide to discovering which keywords are right for you at the start of your internet marketing journey.

Manually choosing your keywords

Step 1.
Create a list of 15 keywords that describe your business, service or product.

Step 2.
Delete the first 5 keywords from your list. Generally these are too generic and will not drive your target visitors (profitable customers) to your site.

Step 3.
Repeat steps 1 &2 for each area of your business you wish to promote.

Expand your list of keywords

There is a wide range of tools that have been developed to help you to expand your keyword list ranging in functionality and price. I recommend using a combination of brain power, Microsoft excel and Google’s own keyword suggestion tool.

Google AdWords

Using all three in combination allows you to maximise the number of relevant keywords you can add to your Google AdWords campaign. Remember to add your keywords within tightly knitted groups and not just a generic list with a single generic advert. For more information see our AdWords Guide.

SEO - Search Engine Optimisation

The AdWords suggestion tool provides you with a guide to the number of times your keyword is typed into Google each month. After undertaking a little research with this tool and also manually finding the amount and strength of competition for each keyword you can discover which keywords would be of best value for you.

Golden nugget

Monitoring the performance for each keyword is essential for a successful SEO or AdWords campaign. Using tools such as Googles Analytics suite or Webmasters Tools you are able to see which keywords generate traffic to your site and more importantly which keywords drive profitable customers to your site.

If you would like an informal chat regarding your internet marketing activity please contact me on 07849 146259 or email paul@adwords-advice.co.uk.

Credit crunch fuels online marketing growth

Paul — Thu, 14 Aug 2008 12:35:28 +0000

A recent survey undertaken by Marketing Week and YouGov asked UK marketers how the credit crunch would affect their future advertising budgets. 64% percent of the people surveyed anticipated that there Online advertising spend would increase in light on the credit crunch.

Online advertising is becoming widely accepted as one of the most cost effective methods of targeting the right customers at the right time. Google AdWords has created a new market and in a short period of time has over taken many forms of traditional media. With the objective of delivering quality and relevant search results for visitors, effective use of programs such as Google AdWords is an obvious choice, using a professional internet marketing agency to deliver your campaign is essential.

AdWords UK trademark policy

Paul — Wed, 16 Jul 2008 15:15:45 +0000

As a result of AdWords decision to review it’s trademark bidding policy a 22% increase has been reported in bidding on previously protected brand trademarks.

It was thought that the changes to Google’s trademark policy would divert traffic away from brand owners websites as competitors and affiliates promoted their own destinations via AdWords. However, a recent report from Hitwise highlights that only a small number of brand owners saw a negative reaction for the changes.

Although users have stayed loyal to their favourite brands the report asks at what cost with the majority of brand owners increasing their pay per click budget for brand name keywords.

Google’s dominance increases

Paul — Wed, 16 Jul 2008 15:13:38 +0000

The latest Hitwise stats for June have indicated that Google have increased their market share to 87% a rise of over 10% from June 2007. Yahoo are still the closest competitor to Google with a market share of only 4%.

These figures were also reflected within the US market where Google now have almost a 70% market share of the search engine market. Again in the US Yahoo are Googles closest competitor with almost 20% of the market, as we have previously reported Yahoo are now displaying Google AdWords adverts providing Google with 90% of the lucrative US pay per click market.

AdWords Editor 6.0

Paul — Wed, 16 Jul 2008 14:42:00 +0000

AdWords Editor is a free add on that must be installed on the computer of every AdWords user. The amount of time saved using building and modifying campaigns offline before synchronising with your account is immeasurable.

Googles latest version of AdWords Editor 6.0, provides some great additional features:

Account statistics

Compatibility with Excel allowing you to export CSV files containing performance statistics
Obtain the minimum bid information for each keyword assessing your quality score
Improved statistics download function.

Editing tools

Great spell checking tool for all elements of your campaign
Append text function allowing you to amend your keywords within the editor
Drag & Drop, you are now able to manipulate AdGroups within the tree view
Additional functionality with the find and replace tool

Duplicate keywords

Increased usability when using the find duplicate keywords function

Updated shortcuts

Replace text in selected items (Ctrl+H)
Append text to selected items (Ctrl+Shift+H)
Move to basic search box (Ctrl+F)
Open advanced search (Ctrl+Shift+F)

AdWords Advice - Quality Score

Paul — Fri, 11 Jul 2008 06:32:16 +0000

Google have added another element to the algorithm that determines your AdWords quality score. Last month Google started to display information regarding the speed of which a landing page would load within their keyword analysis screen.

Although some argue this facility is still dormant, it is widely believed that Google is already gathering data and will implement the criteria within the AdWords quality score measurements shortly.

Why?
Google’s number one aim is to improve the quality of results within it’s Search Engine Results Pages (SERP’s) this additional function of the AdWords quality score would encourage advertisers to improve the speed in which their landing page loads in return for a higher Quality Score, therefore increasing the quality of the results AdWords provides.

Is CPA the future for internet marketing

Paul — Thu, 03 Jul 2008 16:03:11 +0000

Since Google introduced the cost-per-click pricing model within Google AdWords the search engine giant has managed to cash in on it’s online traffic tremendously. The online advertising industry has experienced a great deal of growth, looking at around 40% each year in the UK leading Google to the position of number 1 generator of advertising revenue.

As Google look for the next big thing within internet marketing CPA cost per action model is starting to be adopted.

Affiliate advertising schemes moved across from the CPC cost per click model to favour a cost per action model to combat click fraud. Click fraud is one of Google AdWords biggest concerns so using the cost per action model will eliminate this and provide additional confidence for advertisers.

I’m still unsure where the search marketing business is headed, but here are both sides of the story:

Benefits of CPC
Cost per click allows advertisers, consultants or affiliates who have developed a good knowledge of Google AdWords an advantage over people with little skill or experience. This allows Google to reward relevant and well written adverts in an attempt to provide visitors with a high quality bunch of links on a search engine results page.
Benefits of CPA
Click fraud is a problem within search engine marketing increasing the number of clicks advertisers pay for that do not convert. If click fraud continues to grow, advertisers may demand CPA from the big search engines.

If Google decide to transfer the quality score model across with the CPA model I can see a huge potential and a huge improvement in the quality of websites. Currently within the cost per click quality score model users are judged on the click through rate (relevance of keywords, adverts and landing pages also included) if the cost per action (CPA) is developed in a similar way perhaps the conversion rate will also be included within the quality score and/or the CPA amount paid.

Yahoo to display AdWords!

Paul — Fri, 13 Jun 2008 12:13:07 +0000

The big three become the big two, not quite true with a 87% market share in the UK Google have always been followed by the smaller alternatives Microsoft AdCenter and Yahoo Search Marketing. However, the latest twist in the Yahoo saga has seen the search engine agree to display Google AdWords results next to their organic search listings.

Although this is only planned for the US and Canada at the moment how long will it take for the process to move across to the UK? In the US Google have a 68% market share with yahoo next in line with 20% the new agreement may enable the search giant to obtain almost 90% of the US market. In the UK it is a different story with Google already having a staggering 87% however, incorporating Yahoo’s 4% share this would move them to over 90% market share.