adwords Advice

Profitable Keywords

Paul — Wed, 10 Feb 2010 14:33:05 +0000

Keywordspy allows you to cut out the manual work of researching and discovering profitable keywords. find out more about Keywordspy or follow the instructions below to discover how to create your own keyword lists.

When people start on their Google AdWords or SEO quest the question they seem to ask the most is “how do I know which keywords to choose?”

Advanced Web Ranking

Paul — Sat, 31 Oct 2009 12:09:38 +0000

I have recently downloaded a free trial of Caphyon’s search engine ranking software, i’ve been looking for some software to help create search engine ranking reports for ages and this gem seems to answer all my requirements and more. Website Ranking software allows me to create a number of projects for each client and schedule a monthly performance report very easily, this was my main reason for buying the packages however, after spending a few days playing with the other toys in the tool box I now understand it can provide a lot more support to my work as an internet marketeer.

The keyword research tool provides some great ideas of which keywords are important to individual campaigns and can help me to transform a good project into a great project very easily. I am also able to use the tool to look at what keywords major competitors are targeting and although I would agree the best strategy is not to follow, it is always useful to see what they are upto.

The reports on search engine ranking are also first class they provide my clients with a monthly review of their site that is easy to read and follow, simple green and red arrows show at a glance the sites performance in the major search engine results pages and compare improvements from the previous month and also compared to the best position for each keyword easily.

My only regret is that I had not discovered this gem a lot earlier it would have saved lots of manual work and also provided superior reports to each of my clients. The free trial of the product allows everyone to discover how search engine ranking can improve their online marketing strategy and appreciate the power of the program for themselves, when you are ready to buy the product the clever guys at Caphyon have made that easy too simply adding your product number to the current installation allowing you to keep and build on the work you have created in the trial.

Although I have been playing with this new box of tricks for the last few days i’m sure that there is a lot more hidden away for me to discover. Reading the comparison pages I can see a number of tools that I will be testing to the full including;

The local search function
I use locally targeted AdWords campaigns for a number of clients and as I’m not in the same geographical location as many of them this tool is going to be interesting for regularly monitoring my campaigns, currently I use Googles AdWords preview tool but as with the reports this is a long manual job.

Multiple project updates
This again sounds like a time saving addition to my new improved SEO toolbox, being able to schedule multiple projects to update overnight allows my PC to do the donkey work of creating these reports whilst I sleep.

As you may guess from my post i’m always looking at ways to work smarter allowing me to use my time more effectively, I feel that I have only just started to scratch the surface of what search engine ranking can offer me however, the time saving benefits I have discovered so far are fantastic.

Google’s new G phone

Paul — Sat, 24 Jan 2009 11:19:11 +0000

I love gadgets and managed to get hold of one of the first Google phones just before christmas, it is the internet in your pocket.

This post has been written on a new application designed for blogging on the move making updating this blog so much easier.

AdWords Management Offer

Paul — Mon, 10 Nov 2008 22:07:52 +0000

AdWords-Advice would like to offer new customers the opportunity to trial our professional Google AdWords management service throughout November.

To take advantage of this exclusive offer please send us your contact and website details to free@adwords-advice.co.uk

Adwords-Advice.co.uk is an information site provided by Getextra for more information regarding out internet marketing services please visit our main website.

Credit crunch fuels online marketing growth

Paul — Thu, 14 Aug 2008 12:35:28 +0000

A recent survey undertaken by Marketing Week and YouGov asked UK marketers how the credit crunch would affect their future advertising budgets. 64% percent of the people surveyed anticipated that there Online advertising spend would increase in light on the credit crunch.

Online advertising is becoming widely accepted as one of the most cost effective methods of targeting the right customers at the right time. Google AdWords has created a new market and in a short period of time has over taken many forms of traditional media. With the objective of delivering quality and relevant search results for visitors, effective use of programs such as Google AdWords is an obvious choice, using a professional internet marketing agency to deliver your campaign is essential.

AdWords UK trademark policy

Paul — Wed, 16 Jul 2008 15:15:45 +0000

As a result of AdWords decision to review it’s trademark bidding policy a 22% increase has been reported in bidding on previously protected brand trademarks.

It was thought that the changes to Google’s trademark policy would divert traffic away from brand owners websites as competitors and affiliates promoted their own destinations via AdWords. However, a recent report from Hitwise highlights that only a small number of brand owners saw a negative reaction for the changes.

Although users have stayed loyal to their favourite brands the report asks at what cost with the majority of brand owners increasing their pay per click budget for brand name keywords.

Google’s dominance increases

Paul — Wed, 16 Jul 2008 15:13:38 +0000

The latest Hitwise stats for June have indicated that Google have increased their market share to 87% a rise of over 10% from June 2007. Yahoo are still the closest competitor to Google with a market share of only 4%.

These figures were also reflected within the US market where Google now have almost a 70% market share of the search engine market. Again in the US Yahoo are Googles closest competitor with almost 20% of the market, as we have previously reported Yahoo are now displaying Google AdWords adverts providing Google with 90% of the lucrative US pay per click market.

AdWords Editor 6.0

Paul — Wed, 16 Jul 2008 14:42:00 +0000

AdWords Editor is a free add on that must be installed on the computer of every AdWords user. The amount of time saved using building and modifying campaigns offline before synchronising with your account is immeasurable.

Googles latest version of AdWords Editor 6.0, provides some great additional features:

Account statistics

Compatibility with Excel allowing you to export CSV files containing performance statistics
Obtain the minimum bid information for each keyword assessing your quality score
Improved statistics download function.

Editing tools

Great spell checking tool for all elements of your campaign
Append text function allowing you to amend your keywords within the editor
Drag & Drop, you are now able to manipulate AdGroups within the tree view
Additional functionality with the find and replace tool

Duplicate keywords

Increased usability when using the find duplicate keywords function

Updated shortcuts

Replace text in selected items (Ctrl+H)
Append text to selected items (Ctrl+Shift+H)
Move to basic search box (Ctrl+F)
Open advanced search (Ctrl+Shift+F)

AdWords Advice – Quality Score

Paul — Fri, 11 Jul 2008 06:32:16 +0000

Google have added another element to the algorithm that determines your AdWords quality score. Last month Google started to display information regarding the speed of which a landing page would load within their keyword analysis screen.

Although some argue this facility is still dormant, it is widely believed that Google is already gathering data and will implement the criteria within the AdWords quality score measurements shortly.

Why?
Google

Is CPA the future for internet marketing

Paul — Thu, 03 Jul 2008 16:03:11 +0000

Since Google introduced the cost-per-click pricing model within Google AdWords the search engine giant has managed to cash in on it