Nov 10

AdWords Management Offer

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AdWords-Advice would like to offer new customers the opportunity to trial our professional Google AdWords management service throughout November.

To take advantage of this exclusive offer please send us your contact and website details to free@adwords-advice.co.uk

Adwords-Advice.co.uk is an information site provided by Getextra for more information regarding out internet marketing services please visit our main website.

written by Paul \\ tags: , , ,

Jul 16

AdWords Editor 6.0

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AdWords Editor is a free add on that must be installed on the computer of every AdWords user. The amount of time saved using building and modifying campaigns offline before synchronising with your account is immeasurable.

Googles latest version of AdWords Editor 6.0, provides some great additional features:

Account statistics

  • Compatibility with Excel allowing you to export CSV files containing performance statistics
  • Obtain the minimum bid information for each keyword assessing your quality score
  • Improved statistics download function.

Editing tools

  • Great spell checking tool for all elements of your campaign
  • Append text function allowing you to amend your keywords within the editor
  • Drag & Drop, you are now able to manipulate AdGroups within the tree view
  • Additional functionality with the find and replace tool

Duplicate keywords

  • Increased usability when using the find duplicate keywords function

Updated shortcuts

Replace text in selected items (Ctrl+H)
Append text to selected items (Ctrl+Shift+H)
Move to basic search box (Ctrl+F)
Open advanced search (Ctrl+Shift+F)

written by Paul \\ tags: , , ,

Jul 11

AdWords Advice - Quality Score

AdWords Advice, Quality Score No Comments »

Google have added another element to the algorithm that determines your AdWords quality score. Last month Google started to display information regarding the speed of which a landing page would load within their keyword analysis screen.

Although some argue this facility is still dormant, it is widely believed that Google is already gathering data and will implement the criteria within the AdWords quality score measurements shortly.

Why?
Google’s number one aim is to improve the quality of results within it’s Search Engine Results Pages (SERP’s) this additional function of the AdWords quality score would encourage advertisers to improve the speed in which their landing page loads in return for a higher Quality Score, therefore increasing the quality of the results AdWords provides.

written by Paul \\ tags: , ,