Jul 16
The latest Hitwise stats for June have indicated that Google have increased their market share to 87% a rise of over 10% from June 2007. Yahoo are still the closest competitor to Google with a market share of only 4%.
These figures were also reflected within the US market where Google now have almost a 70% market share of the search engine market. Again in the US Yahoo are Googles closest competitor with almost 20% of the market, as we have previously reported Yahoo are now displaying Google AdWords adverts providing Google with 90% of the lucrative US pay per click market.
written by Paul
\\ tags: AdWords, Google, Pay per Click
Jun 13
The big three become the big two, not quite true with a 87% market share in the UK Google have always been followed by the smaller alternatives Microsoft AdCenter and Yahoo Search Marketing. However, the latest twist in the Yahoo saga has seen the search engine agree to display Google AdWords results next to their organic search listings.
Although this is only planned for the US and Canada at the moment how long will it take for the process to move across to the UK? In the US Google have a 68% market share with yahoo next in line with 20% the new agreement may enable the search giant to obtain almost 90% of the US market. In the UK it is a different story with Google already having a staggering 87% however, incorporating Yahoo’s 4% share this would move them to over 90% market share.
written by Paul
\\ tags: AdWords, CPC, Internet Marketing
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