When people start on their Google AdWords or SEO quest the question they seem to ask the most is “how do I know which keywords to choose?” This post is designed to give you a simple guide to discovering which keywords are right for you at the start of your internet marketing journey.
Manually choosing your keywords
Step 1.
Create a list of 15 keywords that describe your business, service or product.
Step 2.
Delete the first 5 keywords from your list. Generally these are too generic and will not drive your target visitors (profitable customers) to your site.
Step 3.
Repeat steps 1 &2 for each area of your business you wish to promote.
Expand your list of keywords
There is a wide range of tools that have been developed to help you to expand your keyword list ranging in functionality and price. I recommend using a combination of brain power, Microsoft excel and Google’s own keyword suggestion tool.
Google AdWords
Using all three in combination allows you to maximise the number of relevant keywords you can add to your Google AdWords campaign. Remember to add your keywords within tightly knitted groups and not just a generic list with a single generic advert. For more information see our AdWords Guide.
SEO - Search Engine Optimisation
The AdWords suggestion tool provides you with a guide to the number of times your keyword is typed into Google each month. After undertaking a little research with this tool and also manually finding the amount and strength of competition for each keyword you can discover which keywords would be of best value for you.
Golden nugget
Monitoring the performance for each keyword is essential for a successful SEO or AdWords campaign. Using tools such as Googles Analytics suite or Webmasters Tools you are able to see which keywords generate traffic to your site and more importantly which keywords drive profitable customers to your site.
If you would like an informal chat regarding your internet marketing activity please contact me on 07849 146259 or email paul@adwords-advice.co.uk.
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