Yahoo to display AdWords!
The big three become the big two, not quite true with a 87% market share in the UK Google have always been followed by the smaller alternatives Microsoft AdCenter and Yahoo Search Marketing. However, the latest twist in the Yahoo saga has seen the search engine agree to display Google AdWords results next to their organic search listings.
Although this is only planned for the US and Canada at the moment how long will it take for the process to move across to the UK? In the US Google have a 68% market share with yahoo next in line with 20% the new agreement may enable the search giant to obtain almost 90% of the US market. In the UK it is a different story with Google already having a staggering 87% however, incorporating Yahoo’s 4% share this would move them to over 90% market share.
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