Google have added another element to the algorithm that determines your AdWords quality score. Last month Google started to display information regarding the speed of which a landing page would load within their keyword analysis screen.
Although some argue this facility is still dormant, it is widely believed that Google is already gathering data and will implement the criteria within the AdWords quality score measurements shortly.
Why?
Google’s number one aim is to improve the quality of results within it’s Search Engine Results Pages (SERP’s) this additional function of the AdWords quality score would encourage advertisers to improve the speed in which their landing page loads in return for a higher Quality Score, therefore increasing the quality of the results AdWords provides.
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