Jul 16
As a result of AdWords decision to review it’s trademark bidding policy a 22% increase has been reported in bidding on previously protected brand trademarks.
It was thought that the changes to Google’s trademark policy would divert traffic away from brand owners websites as competitors and affiliates promoted their own destinations via AdWords. However, a recent report from Hitwise highlights that only a small number of brand owners saw a negative reaction for the changes.
Although users have stayed loyal to their favourite brands the report asks at what cost with the majority of brand owners increasing their pay per click budget for brand name keywords.
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